Kraft's 'Zesty' Print Ad Too Hot for Moms' Group
A new print ad for Kraft's "Let's Get Zesty" campaign, featuring an almost-nude model sprawled across a picnic blanket, seems to be too hot to handle for the moms' group, One Million Moms.
The organization, aimed at moms who are "tired of all the negative influences our children are forced to contend with," is now asking their followers to take action by emailing Kraft to "urge them to discontinue their offensive 'Let's Get Zesty' campaign immediately."
The print ad of the bearded, barely-clothed man was featured in a late May issue of People magazine as a two-page spread, evidently appalling the members of One Million Moms.
"Last week's issue of People Magazine had the most disgusting ad on the inside front cover that we have ever seen Kraft produce," One Million Moms wrote on its "Shame on Kraft" website page. "A full 2-page ad features a n*ked man lying on a picnic blanket with only a small portion of the blanket barely covering his g*nitals. It is easy to see what the ad is really selling."
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One Million Moms believes Kraft, the usually family-friend company founded in 1903, has gone too far and is now pushing away their loyal conservative, Christian consumers.
"The consumers they are attempting to attract - women and mothers - are the very ones they are driving away," the organization writes.
But clearly, the "Zesty Guy" himself is rather proud of his hard work basking in the sun by a picnic basket adorned with his favorite Kraft dressing, tweeting the ad May 24, "Me, you and a picnic blanket inside this week's @ peoplemag . I've been waiting for you. # getzesty ."
In a statement provided to GoodMorningAmerica.com, Kraft writes, "Our KRAFT Dressing's 'Let's Get Zesty' campaign is a playful and flirtatious way to reach our consumers. People have overwhelmingly said they're enjoying the campaign and having fun with it."