Image credit: AP Photo/Virgin America/Bob Riha, Jr.

In-flight entertainment just took on a whole new meaning.

In order to tout its new partnership with Rock the Vote, Virgin America hired Obama and Romney impersonators to fly with passengers on the airline's new San Francisco to Washington, D.C., route. Impersonators Jim Gossett (Romney) and Reggie Brown (Obama) traversed a much shorter campaign trail than their real-life doppelgangers - only the length of the center aisle - to encourage a few more Americans to register to vote even before they touched the ground.

Virgin America has recently partnered with Rock the Vote, installing QR codes on its seatback entertainment consoles that, when scanned by a smart phone, get passengers started on registering to vote via Rock the Vote's online process. According to the airline, the application is jointly powered by PromoJam Social Marketing and Rock the Vote.

The faux Obama and Romney broke up the monotony of the coast-to-coast flight for their fellow passengers by participating in a pre-flight ribbon-cutting ceremony and walking the aisle, handing out American flags and personally encouraging passengers to get registered.

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