Super Bowl Blackout: Oreo's Answer
PHOTO: Oreo immediately responded to the 2013 Super Bowl blackout with this photo on its Twitter account.

When the lights go out in New Orleans, the party really starts. Tonight saw a blackout at the Super Bowl and social media put its own immediate spin on the event. According to Twitter, chatter about the power outage peaked at 231,500 tweets per minute, totaling to 3 million tweets over the course of the night. We've gathered some of the funniest and most timely tweets.

SB Nation posted a GIF up fast, chronicling the decending darkness.

Oreo jumped on the chance to make a splash, with this blackout related graphic that saw 10,000 retweets in less than an hour.

Power out? No problem.…

— Oreo Cookie (@Oreo) February 4, 2013

Tide's design team quickly capitalized on the moment.

We can't get your #blackout, but we can get your stains out. #SuperBowl #TidePower…

— Tide (@tide) February 4, 2013

Walgreens had the solution. It involved shopping at Walgreens, funny enough.

We do carry candles. #SuperBowl

— Walgreens (@Walgreens) February 4, 2013

"Bane" trended nationally on Twitter, prompted by "Dark Knight Rises" references like this one, retweeted 250+ times.


— Dave Lozo (@DaveLozo) February 4, 2013

Meanwhile, people took to Twitter's new 6-second-video-loop service Vine to show us the somber mood at Super Bowl parties.

SuperBowl blackout #superbowl #blackout

— Erin Wilson (@erinwilson5) February 4, 2013

Who knew Calvin Klein was on Vine?

Since the lights are still out… #SB47

— Calvin Klein (@CalvinKlein) February 4, 2013

A Vine taken from within the dimmer Dome.

A glimpse of the bloodlust and chaos that has broken out at the Superdome. RIP society

— Joe Randazzo (@Randazzoj) February 4, 2013

MetLife Stadium, home of next year's Super Bowl, thumbed their nose at the Super Dome in this cheeky tweet

Don't worry. Next year, at #metlifestadium, the lights will stay on! #SBxlviii

— MetLife Stadium (@MetLife_Stadium) February 4, 2013

Of course, Beyonce was jokingly named the culprit, almost immediately.

The Stadium just went into a #blackout. Clearly the dementors showed up a little late to watch Beyonce.

— The Dark Lord (@Lord_Voldemort7) February 4, 2013

"Darkness there, and nothing more." Edgar Allan Poe's "The Raven" gets an appropriate rewrite with the blackout.

Poe's Raven(s) at SB47: Deep into darkness peering,49ers stood there fearingJones - another Six - encore;Quoth they - please, Nevermore!

— Dan Lynch (@DNLynch) February 4, 2013

Parody account @SuperBowlLights shot up out of the dark, gained thousands of followers and was deleted before the game was over. Jason Sanford posits quick legal action on part of the NFL. As of 10:30pm EST, the account has resurfaced, having lost most of its followers and all of its tweets.

Now that's social media speed. @ superbowllights creates Twitter feed, gains 18.5K followers, has tweets deleted by NFL-all in an hour.

— Jason Sanford (@jasonsanford) February 4, 2013

PBS rode the #1 trending hashtag worldwide, #SuperBowlBlackout to more than 3,000 retweets with a smart programming promo.

This might be a good time think about alternative programming. #SuperBowlBlackOut #WeHaveDowntonPBS

— PBS (@PBS) February 4, 2013

Celebrities got in on the fun, "Community" and "The Soup"'s Joel McHale tweeted:

It's fine, Joe Flacco is gonna shine a flashlight under his chin and tell scary stories to the offensive line. #Poweroutage #SuperBowl

— Joel McHale (@joelmchale) February 4, 2013

Sound advice.

Never use the toaster and the microwave at the same time during the Superbowl. #LightsOut

— Frank Caliendo (@FrankCaliendo) February 4, 2013

All the lights are out!! It's pandemonium!! Thank god we have out Beyonce finger lights!…

— Neil Patrick Harris (@ActuallyNPH) February 4, 2013

The outage ended after a 34 minute delay. Law enforcement sources told ABC News the power loss was merely a technical issue.

See anything crazy out there we are missing? Share in the comments below!

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