SXSW 2013 Music Picks: 7 Emerging Artists on the Rise
PHOTO: Anamaguchi play at the Brooklyn Vegan showcase.

Expensive badges and VIP wristbands may get festival-goers close to the big acts at the increasingly commercial South By Southwest Music and Media Conference, which runs March 12-17 in Austin, Texas, but it's the smaller showcases where music lovers can still experience the excitement of discovering a new band. AudioFile scoured six days jam-packed with performances. Here are some of the highlights:

Youth Lagoon

At the tender age of 22, Trevor Powers who performs under the name Youth Lagoon, proved his musical chops with last year's meditative debut, "The Year in Hibernation". The Boise, Idaho, native continues to explore dreamy landscapes in Youth Lagoon's 2013 record, " Wondrous Bughouse."

Watch AudioFile's interview with Youth Lagoon:

Charli XCX

The next It Girl from across the pond, Charlotte Aitchison, better known by the moniker Charli XCX, has been compared to Marina and the Diamonds, Zola Jesus and Robyn. The 20-year-old played her first SXSW and pleased crowds with her sampling of Gold Panda in " You (Ha Ha Ha)". Her album "True Romance" is available for pre-order on iTunes.


The band for the Millennial generation, by the Millennial generation, Anamanaguchi conquered the Internet with danceable Nintendo-inspired tunes and meme-filled music videos. It's been four years since the release of "Dawn Metropolis," and the Brooklyn quartet teased Austin audiences with tracks from its forthcoming album, "Endless Fantasy."

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Anamanaguchi plays at the Brooklyn Vegan showcase. (Photo Courtesy David DeKeyser)

Marnie Stern

For those in search of powerful female rock, look no further than Marnie Stern, a technically skilled guitarist whose squealing vocals contrasts with her otherwise laidback stage presence. During Under the Radar magazine's afternoon showcase, the singer's guitar pick flew out of her hand mid-song. Her band stopped to help her look, and once recovered, Stern fired up the chords again to claps and cheers from the audience.