There have been some surprising moments in the world of sneakers this year and Saucony's latest Dunkin' inspired launch just added to the bunch.
The popular coffee franchise posted a video on Instagram revealing the new Saucony x Dunkin' Kinvara 10 sneaker. The short clip has more than 19,000 views and people have left comments stating that they have already purchased a pair.
The new sneaker costs $120 and has Saucony's classic Kinvara 10 shape, along with words Dunkin' in pink and orange. There is also a reflective "Boston" illuminated on the heel.
This isn't the first time the two Boston-based companies have teamed up. Last year, a similar shoe was released and sold out within hours. The collaboration is inspired by the city's historic marathon and to honor the symbiotic relationship between running, coffee and donuts.
"Running makes us feel good and as a running brand, we are always looking to bring more goodness into people’s lives -- in this case, the good that runners get from coffee and donuts after putting in the miles," Saucony's Chief Marketing Officer Don Lane told "Good Morning America."
Saucony has been rolling out food-inspired kicks (hello avocado sneaker) and plans to release more soon. But is it all a big marketing stunt?
"One of the things that excites us most is finding out what our runners love and creating products that are at the intersection of running and their other personal interests," said Lane.
The new Saucony x Dunkin' Kinvara 10 sneakers are available in men's, women's and big kid's sizes on the brand's website while supplies last.