FROM THEIR HOMES.
MICHAEL?
>> Michael: JAMES, THANK YOU
VERY MUCH.
WE'RE GOING TO TURN TO STARBUCKS
AND THE NEW CEO CUTTING BACK ON
DEALS.
RHIANNON ALLY IS HERE WITH MORE.
IS THIS THE FIRST OF MANY
CHANGES TO COME?
>> HEY, MICHAEL.
GOOD MORNING.
CUSTOMERS WILL NOTICE SEVERAL
CHANGES.
THEY'VE BEEN BREWING AFTER
DISAPPOINTING SALES FOR TWO
STRAIGHT QUARTERS.
YOU'RE NOT GOING TO SEE THE BUY
ONE GET ONE FREE DEALS OR ANY
DEEP DISCOUNTS THAT THE COFFEE
CHAIN WAS USING TO TRY TO LURE
CUSTOMERS BACK.
THE HOPE IS THIS WILL HELP
REPOSITION STARBUCKS BACK TO A
PREMIUM BRAND WHILE ALSO
REDUCING STRAIN ON EMPLOYEES WHO
GET SWAMPED HANDLING ALL THOSE
DEALS.
THE CEO SAID IN A LETTER THAT IT
NEEDS TO GET BACK TO ITS ROOTS
AS A COMMUNITY COFFEE HOUSE.
WE MAY SEE CHANGES TO THE
SEATING AND DESIGN OF THE SHOPS
IN THE COMING DAYS.
IT APPEARS THERE WON'T BE ANY
BIG CHANGES TO THE SEASONAL
OFFERINGS.
YOUR PUMPKIN SPICE LATTES SHOULD
BE SAFE.
>> Michael: THANK YOU.