Southhampton, on New York's Long Island, is a preferred playground of the wealthy. Inside a $20 million home there, you can find every amenity imaginable: a master chef, fitness trainer, limo service.
All of it can be yours for a price, thanks to surgeon Steven Greenburg.
"The ultimate luxury Hamptons package is for the wealthy patient who really wants to take this to another level and really recover in luxury," Greenburg said. " The package for $500,000 enables the patient to have unlimited cosmetic surgery for the summer."
That's right, it's an all-you-can-enhance extravaganza. You can get a tummy tuck, nose job, boob job, lipo -- plus a month's worth of recuperation in a Southhampton mansion, pending Greenburg's medical OK.
It's the cosmetic surgery equivalent of the salad bar at Sizzler -- a deal that says you can have it all, and then, you can have it all lifted!
Greenburg says that despite the economy being a little unstable now, "patients at this level who would spend $500,000 for a luxury package, are still spending the money and not even questioning it!"
That's because they're not like us! In this tax bracket, just having isn't enough. Just ask "Richistan" author Robert Frank.
"There's one guy in the book who commissioned a $10,000 alligator skin toilet seat for his private jet," said Frank. "And I said, 'Well, why would you want to do something like that?' And he said, 'Well, I wanted to have the only alligator skin toilet seat in the skies.' And I'm sure he does!"
Therein lies the personal privilege of the super-rich. They can spend on the unique or the unforgettable.
Like an Indian-themed affair, moonlit and majestic on a New York City rooftop. An airplane hangar transformed into a mythically luxurious airline. A 20th anniversary in Mexico bathed in alabaster.
How do the rich get to enjoy such pre-eminently privileged parties? Two words: Colin Cowie.
Cowie has been feting the fabulous for years, masterminding everything from destination and location, to food and drink, and from entertainment to fireworks. The results?
State-of-his-art-and-their-bank-account celebrations that cost the clients $6,000 to $50,000 per attendee.
He has planned parties all over the world. In fact, Cowie says 60 percent of his business is outside of the United States.
He is famously discreet about his clients, but Oprah Winfrey has long sung his praises.
"Oprah is, without a doubt, the most extraordinary person to plan parties with," Cowie said.
He has planned many celebrations with Winfrey, including her 50th birthday bash and her well-known Legends Ball.
The bottom line for Cowie? "If you can write that check, I'll make it happen."
And his sensationally satisfying parties help to remind billionaires why they bothered to make all that money in the first place.
"No is a word that does not exist in our vocabulary," Cowie said. "We make it happen."
The rich would much rather say yes to the best jets, boats and estates, the finest wine, watches and songs. They not only spend, they hire people to help them spend. Like the staff at Quintessentially, which, for fees ranging from $5,000 to $45,000 annually, will provide key advice on pricey purchases like expensive jewels.
Quintessentially even helps clients get into ultra-hip parties and hot spots.