Can a 'Black' Name Affect Job Prospects?

Recruiter: ‘There Is Rampant Racism’

But capable doesn't always matter. A job recruiter for Fortune 500 companies in northern California revealed an ugly secret.

"There is rampant racism everywhere. And people who deny that are being naïve," said the recruiter, who spoke on the condition her name would not be used.

The recruiter said if she were given two résumés, all else being equal, except one says Shaniqua, and the other says Jennifer, she would call Jennifer first.

It's a choice she says she was trained to make: When representing certain companies, do not send black candidates. And on a résumé, a name may be the only cue of the applicant's race.

"I think that the way that I had been taught and what has helped me to succeed in the industry is unfair," she said.

It's also racist, and, quite possibly, illegal.

That's why author Shelby Steele feels African-Americans must think long and hard before giving their children unusual or "black-sounding" names.

"It's a naïveté on the part of black parents," Steele said, "to name their children names that are so conspicuously different than American mainstream names. … It suggests to people outside that community who hear those names a certain alienation. Certain hostility."

Steele, a researcher specializing in race relations and author of A Dream Deferred: The Second Betrayal of Black Freedom in America, is essentially telling black folks, don't name your child Deshawn or Loquesha.

"Yes. … I'm saying don't name your son Latrelle. Don't do that. … He's going to live 50, 60 years in the future. Give him a break. You know, call him Edward."