Attack of the Millennial Networks

Primary Platforms: Cable TV, Online

Launch: Fourth quarter 2013

Target audience: Millennials, center of target is English dominant Latinos in that age group

Programming: News and lifestyle programming, including a primetime English language news show hosted by Jorge Ramos. Other on-air talent includes Alicia Menendez, formerly of Huffpost Live and Derrick Ashong, formerly of Al Jazeera’s The Stream.

PIVOT

Participant Media’s cable network.

Primary Platforms: Subscription cable TV and online streaming content

Launch: August 1, 2013

Target audience: Millennials interested in social change, a documentary series could be targeting Latinos.

Programming: Joseph Gordon-­-Levitt and Meghan McCain are starring in their own shows. Pivot has promised 300 hours of original programming in it's first year. Pivot is also partnering with Univision News and Latin World Entertainment to produce and market a series of ten compelling documentaries drawn from the headlines and produced in both Spanish and English.

(Photo by Michael Tran/FilmMagic)

El Rey

Robert Rodriguez’s newest playground.

Primary Platforms: Cable TV

Launch: December 2013

Target audience: Millennials, center of target is English dominant Latinos in that age group

Programming: Entertainment -- scripted and unscripted, animation, film, music and sports programming. Set to debut with “From Dusk ‘til Dawn” TV series as well as a take on a “Latino James Bond.” So far, no casting info has been revealed.

(Photo by Jennifer Graylock/FilmMagic)

REVOLT

Primary Platforms: Cable TV, web

Launch: 2013

Target audience: Millennials

Programming: Entertainment -- music programming, interviews, cultural coverage. "We will not be doing a bunch of reality shows,” Diddy has noted.

While Diddy has spoken about partnerships he’s interested in forming with Revolt -- so far, he’s namechecked YouTube, Facebook, Instagram, Spotify and Beats (by Dre) -- there’s been no word on hosts or other talent involved with the network. However, Revolt’s site has made it easy for those interested in joining to do so by clicking the “We Want You” tab. (Photo by Richard Bord/WireImage)

These networks and content providers have been around for a while, but keep re-inventing themselves, adapting to millennials’ discerning tastes.

NUVOtv


(formerly Si TV)

Primary Platforms: Cable TV

Launch: Launched as Si TV in February 2004, renamed and revamped on July 4, 2011 in bid to better reach bicultural Latinos -- especially since “si,” in Spanish,” can sound like “see” or “sea” in English.

Target audience: Millennials, center of target is English dominant Latinos in that age group Programming: Entertainment: lots of reality programming aimed at and starring bicultural Latinos like Mario Lopez, Anjelah Johnson, and Kat von D. Also on its roster of talent is Jennifer Lopez, who was named the network’s Creative Officer this year. (ROBYN BECK/AFP/Getty Images)

HuffPost Live

Page
Join the Discussion
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus
You Might Also Like...