Latinos Consume More News in English

Spanish language networks directed at U.S. Latinos, such as CNN Español and MundoFox, have had some success in the market. While other networks have launched English-language news web portals such as NBC Latino, Fox News Latino and ABC News/Univision News hosted on the ABC News site (that would be us, until we launch the Fusion site later this year.)

There is also at least two new networks launching before the end of the year targeting millennials that will feature news and documentary content produced in partnership with Univision.

Here at Fusion, the joint venture between ABC News and Univision, we’ll be launching a cable news and lifestyle network targeting millennials and English dominant Latinos. The English-language network is expected to launch with a primetime news show hosted by the star newscaster of Spanish-language TV, Jorge Ramos.

Participant Media’s Pivot, which launches August 1st, is also partnering with Univision News and Latin World Entertainment to produce a series of ten compelling documentaries drawn from the headlines, produced in both Spanish and English.

Newsrooms Still Don’t Reflect Changing Demographics

When the Pew survey asked if news organizations get their fact straight or are often inaccurate, 60% of all Latinos said Spanish news organizations “get the facts straight” while 59% say the same of English news organizations.

Part of the reason Latinos who speak both English and Spanish are still getting their news in Spanish may be because they don’t see themselves on English language news shows.

White men dominated guest lists on cable news too, according to an analysis by the media watchdog group Media Matters. According to the most recent U.S. Census data, white men make up only 31 percent of the U.S. population. On evening cable news, they represented a much larger percentage of guests -- 62 percent of guests on CNN, 60 percent on Fox, and 54 percent on MSNBC.

It’s not any better in print either.

The percentage of ethnic minorities in American newsrooms has stagnated at between 12 and 13 percent for more than a decade, according to a census by the American Society of News Editors released last month.

The new networks launching later this year may change that though. NBC Latino, Fox News Latino, Fusion and Pivot all include young journalists of color who are telling their own stories.

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