LaPierre reserved his sharpest criticism for politicians "who have tried to exploit tragedy for political gain" and the media. He named a little-known computer game called "Kindergarten Killers" and more popular titles like "Grand Theft Auto" and "Mortal Kombat" as well as older movies like "Natural Born Killers" and "American Psycho" as examples that promote a culture of violence.
"Here's another dirty little truth that the media try their best to conceal," he said. "There exists in this country, sadly, a callous, corrupt and corrupting shadow industry that sells and stows violence against its own people."
He also taunted the media for publishing reports that suggest that reducing access to guns could reduce violent crime.
"Now, I can imagine the headlines, the shocking headlines you'll print tomorrow. 'More guns,' you'll claim, 'are the NRA's answer to everything.' Your implication will be that guns are evil and have no place in society, much less in our schools," he said. "But since when did "gun" automatically become a bad word?"
NRA President David Keene at the outset of the news conference originally said that LaPierre and others wouldn't be taking questions. But media members shouted inquiries at LaPierre and other officials throughout the event.
"I indicated at the outset, this is the beginning of a serious conversation. We won't be taking questions today," Keene said at the conclusion. "We will be willing to talk to anybody beginning on Monday."