"While I applaud this significant step, I remain troubled by the BBB's rating system," said Blumenthal. "The BBB lacks the resources to verify much information used to rate, rendering its ratings unreliable and suspect. The BBB cannot rely on the word of businesses about licenses, state laws or other information; objective and independent confirmation is vital to accurate ratings. At the very least, the BBB has an ethical -- and perhaps legal -- obligation to clearly and prominently inform consumers of the severe and significant limitations of its rating system.
"I will continue working with the BBB to help assure its rating system is consistent, factual and fair," said Blumenthal.