"The most common outcome is probably that a buyer overpays for a home," he said. "I think it's only a matter of time before a buyer who buys a home under these false pretenses realizes it and perhaps sues the real estate agent for misrepresenting a house."
In Niece's area of Minnesota, re-listing is surprisingly easy.
"As long as you have a new listing contract with the seller, then you can put [the house] back on the market two minutes later," he said. "I would say we re-list about 60 percent of our homes at least once."
Niece says sometimes when he re-lists, he lowers the price of the house or makes improvements, making what realtors call a "material change" in the property … but not always.
Niece doesn't think re-listing is deceiving buyers.
"It's all about giving your sellers a fair chance," he said. "It's not like they had water in the basement and we're hiding it. That would be deceptive to buyers. These are good houses that the average market time might be 139 days."
Niece said most buyers don't understand that more than 100 days on the market is actually average market time. "They perceive that 20 days is an average market time because for the last seven years that's what they've heard," he said. "It would only be cooking the numbers if buyers' agents couldn't easily get the numbers."
In Minneapolis, a buyer's agent can access the cumulative or total days on the market, known in some areas as CDOM — if they take the time to look it up.
"The only way you can trick the buyer is if the buyer has a bad agent," said Niece. "That's the only way."
Across the country in Sacramento, California, the problem got so bad that Michael Lyon, CEO of Lyon Real Estate, blew the whistle after he noticed that one third of all "new" listings were re-listings.
"This is just silliness," he said. "I'm sorry, but you can't pull the wool over the buyer's eyes."
Lyon forced his regional listing service to set a new standard. "We let people see all the previous listings, period, there are no secrets," he said. "We want the buyer to know everything about all the times it was listed, so we can allow them to truly investigate the home."
The Sacramento listing service also requires a material change in the house if it is to be re-listed. Other regional listing services have gone one step further, forcing sellers to take their home off the market for 30 days before posting it again. But because listing services are local agencies, each makes its own rules.
The National Association of Realtors says it hasn't seen a need for regulation on re-listing because it is not aware of a problem. Lyon says buyers should ask their agents to get the entire listing history.
"You want to know all the times the house has been listed in the last two years," he said, adding that days on the market are "very important" to buyers.
"It allows them to ask other questions," he said. "If it has been on a long time, why? Why is this happening? And those answers will allow them to make a fair offer. "
Niece remains undaunted, and continues to re-list, saying he has the best interest of his sellers in mind.
"It's let the buyer beware. If you go off and buy a car and don't have someone check it out, you deserve to get a bad car," he said.
Buyer beware indeed.