Where to Find After-Christmas Sales

Other retailers offering more robust discounts than usual include New York's linens company Leron, which is offering 20% savings on a wide selection of custom bed, bath and table lines beginning Jan. 5. Seattle's Blackbird will discount hipster brands like Nom de Guerre and Band of Outsiders from 25% to 75% starting Dec. 26. And Jeffrey in Atlanta and New York City will offer shoppers 50% off shoes from Brian Atwood and Prada, also starting Dec. 26.

Same Situation Online

The contrasting pre- and post-holiday deal strategies extend even to many online retailers. Right now, Bluefly.com--a designer discount Web site--is offering an extra 15% off every item on the site. But not all high-end online stores are throwing deals at consumers before Christmas.

High-fashion discounter Yoox.com--which has sold everything from vintage Dior to in-season Maison Martin Margiela in the past--is giving an extra 50% off certain already-reduced items, including pieces from Italian glitz label Versace and French progressive design collective Surface to Air. But the Web site, based in Italy, is not desperate to offload inventory before the holidays. While more items will go on sale starting Dec. 26, Yoox's discounts will apply only to about a quarter of its total inventory.

During the first week in December, Yoox saw a 70% increase in sales compared with the first week of December 2007. And while CEO and founder Federico Marchetti says that after-holiday markdowns are important, he believes retailers need to remember that shopping should be fun.

"It should also be entertaining," says Marchetti. "Our team of editors puts together interesting areas like the Star Dreambox," in which celebrities choose their favorite pieces from the site. "It is all about the unique selection that our buyers source from the best fashion capitals around the world."

It's that sort of approach, Marchetti points out, that can keep shoppers buying even in bad economic times and with few discounts offered. And when the discounts do show up, even more shoppers spend.

Either way, if you have some extra cash to spare post-Dec. 25, the goods will be out there for the getting--even for those with fairly shallow pockets.

-- This embed didnt make it to copy for story id = 6524317. -- This embed didnt make it to copy for story id = 6524317. -- This embed didnt make it to copy for story id = 6524317.
Page
  • 1
  • |
  • 2
Join the Discussion
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus
 
You Might Also Like...