Leigh Ann Lindquist, a trademark attorney who is not involved in this dispute, said because the Christian, Jewish and Muslim religions have been around for a very long time, no one group can claim to have exclusive rights to those words. The Church of Jesus Christ of Latter-day Saints and Scientology religions, however, have modern origins, she said. For example, "Scientologist" is registered at the U.S. Patent and Trademark office. There are Mormon trademarks that are registered at the U.S. trademark office that are not in the name of the Church of Jesus Christ of Latter-day Saints, such as "Mormon in Manhattan" and "Mormon Savings."
McSherry questions what Mormon Match could call itself and its website as an alternative.
"They bring Mormon people together," McSherry said. "What else are they supposed to say? People who are related to Church of Latter-day Saints?"