What's New About the Twinkie and Other Hostess Brands Favorites

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Hostess was first established in 1930 and was based in Kansas City. After emerging from bankruptcy in 2009, the company moved its headquarters to Irving, Texas. By the time of its second bankruptcy, it had $1.3 billion in debt, none of which the new company has taken on.

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The new owner and chief executive, C. Dean Metropoulos, is planning for 50 million Twinkies to be in stores during the first two weeks of the comeback. Hostess is operating factories in Schiller Park, Ill.; Columbus, Ga.; Indianapolis and Emporia, Kan. The company expects to have about 1,800 employees within months, according to a company spokeswoman.

"The new ownership is absolutely committed to baking top quality snack cakes and, in fact, is making major investments to ensure that Hostess products are as good, if not even better than before," said a spokeswoman for the new company, Hannah Arnold.

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