Jay Z Adds Giant 'Midas' Champagne-Maker to His Stable

Beyoncé, Mark Cuban, Samuel L. Jackson are some stars posing next to the brand.

ByABC News
November 6, 2014, 12:06 PM
Beyonce and Jay Z attend a party for "Armand De Brignac" champagne at the VIP Room in Cannes, France, May 23, 2008.
Beyonce and Jay Z attend a party for "Armand De Brignac" champagne at the VIP Room in Cannes, France, May 23, 2008.
FameFlynet

— -- Hip-hop artist and entrepreneur Jay Z just acquired a stake in the Armand de Brignac champagne brand, known for its giant "Midas" bottles of champagne for the rich and famous.

New York-based Sovereign Brands Wednesday announced the sale of its stake in the brand, known as "Ace of Spades,” for an undisclosed sum.

PHOTO: NBA Champions, The Dallas Mavericks, celebrate victory with Armand de Brignac ("Ace of Spades) champagne at LIV Fontainebleau in Miami, June 2011.
NBA Champions, The Dallas Mavericks, celebrate victory with Armand de Brignac ("Ace of Spades) champagne at LIV Fontainebleau in Miami, June 2011.

The champagne is recognized by its pewter insignias on paperless bottles, which start at around $250. Celebrities apparently like to take photos next to the 30-liter "Midas" bottles, which cost six figures.

The "Midas" bottles can be opened as you would any other bottle of champagne, said Justin Lorenz, wine and beverage director at the New York Palace Hotel. The bigger bottles create no more pressure that smaller ones, he said, although you would likely use your whole hand to twist the cork. And you might need another person to hold and twist the bottle, he added.

Sadly, you cannot saber the Armand de Brignac "Midas" bottle with a knife because the bottle is made from metal. When you saber a normal-sized bottle, not only are you removing the cork with the knife, but you’re also cutting off the top of the bottle, which is impractical with a metal bottle.

PHOTO: Television presenter and socialite Hofit Golan with a bottle of champagne as she attends the amfAR Milano 2012 Dinner during Milan Fashion Week at La Permanente, Sept. 22, 2012, in Milan.
Socialite Hofit Golan with a bottle of champagne as she attends the amfAR Milano 2012 Dinner during Milan Fashion Week at La Permanente, Sept. 22, 2012, in Milan.

"We are proud to announce that Sovereign Brands, a New York-based wine and spirits company owned by the Berish family, has sold its interest in the Armand de Brignac Champagne brand to a new company led by the globally-renowned Shawn 'Jay Z' Carter," a statement from Sovereign Brands read.

PHOTO: Jean-Jacques Cattier, right, and his son, Alexandre Cattier, pose with the world largest bottle of Champagne "The Midas" by Armand de Brignac, April 6, 2011, in Berlin.
Jean-Jacques Cattier, right, and his son, Alexandre Cattier, pose with the world largest bottle of Champagne "The Midas" by Armand de Brignac, April 6, 2011, in Berlin.

A staff of only eight people crafts each bottle by hand at the Cattier family house, established in 1763 in Chigny-les-Roses, France, Sovereign said.

PHOTO: Don Johnson spends £168,118.50 in the ONE4ONE club on Park Lane in London's biggest single nightclub spend, June 27, 2011, in London.
Don Johnson spends £168,118.50 in the ONE4ONE club on Park Lane in London's biggest single nightclub spend, June 27, 2011, in London.

No word on whether Jay Z, 44, will oversee that tradition.

PHOTO: Kate Middleton sprays Champagne over the bow of the lifeboat as she attends the Naming Ceremony and Service of Dedication of the Atlantic 85 Lifeboat "Hereford Endeavour," Feb. 24, 2011, in Bangor, Wales.
Kate Middleton sprays Champagne over the bow of the lifeboat as she attends the Naming Ceremony and Service of Dedication of the Atlantic 85 Lifeboat "Hereford Endeavour" at Trearddur Bay Lifeboat Station at Anglesey, Feb. 24, 2011, in Bangor, Wales.

Armand de Brignac sells various sizes of its champagne.

Ioan Gruffudd, Rubert Grint, Colin Salmon, Samuel L Jackson, Anthony Anderson, Haley Joel Osment and Dennis Haysbert with the Armand de Brignac Champagne, Sept. 15, 2010, in Bad Ragaz, Switzerland.
Ioan Gruffudd, Rubert Grint, Colin Salmon, Samuel L Jackson, Anthony Anderson, Haley Joel Osment and Dennis Haysbert with the Armand de Brignac Champagne to be auctioned during the Shooting Stars Benefit 2010 Golf pairing dinner in aid of Samuel L Jackson foundation and Swiss Red Cross, Sept. 15, 2010, in Bad Ragaz, Switzerland.
PHOTO: Quarterback Russell Wilson of the Seattle Seahawks holds the Lombardi Trophy as Running back Marshawn Lynch uncorks a bottle of champagne at CenturyLink Field, Feb. 5, 2014, in Seattle.
Quarterback Russell Wilson of the Seattle Seahawks holds the Lombardi Trophy as Running back Marshawn Lynch uncorks a bottle of champagne during ceremonies following the Seahawks' Super Bowl XLVIII Victory Parade at CenturyLink Field, Feb. 5, 2014, in Seattle.

The brand sells varieties that include Armand de Brignac Rose, in a pink bottle.

PHOTO: Rihanna is seen opening a bottle of champagne on a boat, July 28, 2012, in Portofino, Italy.
Rihanna is seen opening a bottle of champagne on a boat, July 28, 2012, in Portofino, Italy.