JPMorgan Chase Cancels Twitter Q&A as 'Bad Idea'

PHOTO: J.P. Morgan decided to cancel the Twitter Q&A event after a slew of jokes were directed at #AskJPM.

Like many other companies JPMorgan Chase was trying a newfangled thing called Twitter to engage customers and leverage the bank's brand. But like McDonald's and other companies before it, the bank was unprepared for the unpredictable and downright nasty response from cyberspace.

After JPMorgan announced vice chairman and veteran investment banker James "Jimmy" Lee was going to be available to answer questions via the hashtag #AskJPM, Twitter users harangued the firm's Twitter account.

The response was simliar to a Twitter campaign by McDonald's that asked users to share their favorite memories of the burger chain. The innocent request backfired when users took over the chain's hashtag to tell horror stories of alleged bad food and service.

There were 18,669 tweets with #AskJPM within 24 hours on Wednesday, and more than 6,000 on Thursday. There were more than 30,000 tweets with #mcdstories when the fast food company hosted its one-day campaign in January of 2012.

Read More: 'McDialysis? I'm Loving it!': McDonald's Twitter Promo Fail

While some of the tweets were standard questions related to the bank's business, others were highly critical of the firm's ethics.

Read More: Worst Tweets From Companies

JPMorgan admitted the campaign was a "bad idea" and decided to cancel the Q&A, scheduled to take place this afternoon.

-- This embed didnt make it to copy for story id = 20887665.
Join the Discussion
blog comments powered by Disqus
 
You Might Also Like...
See It, Share It
PHOTO: Chris Soules and Whitney Bischoff are seen at ABC Studios for Good Morning America on March 10, 2015 in New York.
Josiah Kamau/BuzzFoto/Getty Images
PHOTO: Former Olympic athlete Bruce Jenner arrives at the Annual Charity Day hosted by Cantor Fitzgerald and BGC Partners, in New York, Sept. 11, 2013.
Mark Von Holden/Invision/AP Photo
PHOTO: The Lamborghini SpA Urus sport-utility concept vehicle is unveiled during a Volkswagen AG event in Beijing, April 22, 2012.
Nelson Ching/Bloomberg/Getty Images
PHOTO: Researchers say that this skull, which shows two fractures believed to be created by blunt force trauma, is the earliest evidence of murder in human history.
Sala N/Arsuaga JL/Pantoja-Perez A/Pablos A/Marti­nez I/Quam RM