In Photos: Funky McDonald's Foods Around the World
Jesse Bragg, press secretary for Corporate Accountability International, said many corporate charities and foundations are set up separately from the corporation itself, but a much larger proportion of their revenues are funded by the parent company.
"Our critique is that McDonald's touts the charity as if it were its own, that it wholly funds it, but the reality is the local charities are very much on their own. McDonald's gives less than a third of 1 percent of revenues to charity," Bragg said.
Meanwhile, Bragg points to Goldman Sachs, which gives about 3.9 percent of its revenue to charity.
"If it were really about the charity work, McDonald's shouldn't have a problem allowing the charity to rename itself to disassociate itself from the harms of the brand," he said.
Sheila Musolino, chief operating officer of Ronald McDonald House Charities, provided a statement to ABCNews.com saying, the nonprofit "helps approximately 12,000 families every single night around the world."
"This would not be possible without McDonald's - the awareness they help create, the dollars they donate and the support of its thousands of independent owner/operators, customers and suppliers," she said. "The support of the entire McDonald's family has enabled what started as a local initiative helping a few families grow into a worldwide program that serves over seven million children and families every year. McDonald's assistance with the administrative costs that the global office of RMHC would otherwise incur allows the Charity to devote more funding to support of local programs. This unwavering support allows us to focus on helping families in need while their critically-ill children fight for their lives."