A couple of years ago, Domino's Pizza became the first large food franchise to announce it would no longer retouch its food photography in an attempt to keep its pledge to be honest and transparent to its customers. As the internet and social media force more industry secrets out into the open here's hoping more companies will follow suit even though you might find that when it comes to food a little fantasy and presentation may be in order.
This work is the opinion of the columnist and in no way reflects the opinion of ABC News.
Larry Woodard is a director on the Advertising Week board and chairman of the American Association of Advertising Agencies' New York Council.
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