The following year, Nelson said, McDonald's asked to be among the $10,000 sponsors of the chamber's annual national dinner. He said the chamber agreed, but only on the condition that McDonald's later produce a plan demonstrating how it would engage with the LGBT community through actions such as using LGBT suppliers or implementing anti-discrimination programs in the workplace.
Months later, Nelson said the chamber is still waiting for McDonald's to provide such a plan. This, combined with the French commercial, led the chamber to send an angry letter, dated June 3, to McDonald's vice chairman and CEO James Skinner.
The letter dismissed the ad as "blatant geographic pandering" and called on McDonald's to "show suppport for LGBT people, our families and our businesses -- not just where it is politcally expedient, but around the globe."