But just what role Mormonism will play in the 2012 presidential election is unknown. A new Gallup poll found that Americans are reluctant to vote for a Mormon for president, with nearly 20 percent of Republicans and independents, and 27 percent of Democrats, reporting such opposition.
As one of those candidates, Romney discussed his faith in a June 6 interview with CNN's Piers Morgan, but also said that he wants to keep the promotion of his church out of his campaign for the White House.
"I'm not a spokesman for my church, and one thing I'm not going to do in running for president is become a spokesman for my church or apply a religious test that is simply forbidden by the Constitution, I'm not going there," said Romney.
As for the ad campaign, the purpose is simply to personalize the religion. "Previous campaigns focused on what we believe, and we also want people to know who we are because of what we believe," spokesman Purdy said. "This is one way to get to know us."