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  • Toy of the Year Awards 2013

    The 2013 Toy of the Year winner was The LEGO Group's LEGO® Friends. The awards "honor products and companies for their outstanding performance" and are handed out at the Toy Industry Association (TIA)'s annual gala.
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  • Annual Toy of the Year Awards

    The 2012 Toy of the Year winner was the LeapPad Explorer by LeapFrog Enterprises.
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  • Annual Toy of the Year Awards

    In 2011 the Toy of the Year award winner was The Sing-a-ma-jigs by Mattel, Inc.
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  • Annual Toy of the Year Awards

    The 2010 Toy of the Year winner was the Zhu Zhu Pet by Cepia, LLC.
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  • Annual Toy of the Year Awards

    In 2009, the Bakugan Battle Brawlers Battle Pack Series 1 Spheres by Spin Master, Ltd won the Toy of the Year award.
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  • Annual Toy of the Year Awards

    The Air Hogs Havoc Heli Laser Battle by Spin Master, Ltd won the Toy of the Year Award in 2008.
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  • Annual Toy of the Year Awards

    The 2007 Toy of the Year was T.M.X. Elmo made by Fisher-Price.
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  • Annual Toy of the Year Awards

    The 2006 Toy of the Year was the FLY Pentop Computer by LeapFrog Enterprises.
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  • Annual Toy of the Year Awards

    In 2005, the V.Smile TV learning system from VTech won the Toy of the Year Award.
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