In less than a week after Tipsy Elves appeared on "Shark Tank," the company brought in over $750,000 in sales. That's compared to their first year of sales which totaled $868,000, Morton said.
In addition to Stand Up To Cancer, Tipsy Elves also donates to their own Sweaters for Sweaters program, which takes some proceeds from every sweater sold and gives back to children in need, Morton said. He estimated the company donated $15,000- $20,000 in their first year of sales and they plan to continue the program, he said.
"I think you can always afford to give back in some degree," Morton said. "Anything can help and something tangible like a sweater to give to a kid at Christmas when it's cold; I think it's, it's very reasonable."
Jewelry company Stella Valle is yet another shining example. Sharks Mark Cuban and Lori Grenier invested in Stella Valle, created by former U.S. army officers and sisters Paige Dellavalle and Ashley Jung.
Stella Valle created a special piece called the Brave Earring which sells on their website with the slogan "find your courage." A portion of profits from the earrings are donated to U.S. Veterans' Organization Team Red, White and Blue.
"When veterans come out of the military, it's really difficult sometimes to integrate yourself back into the civilian world," said Jung. "So it's all about taking veterans and getting them that physical and social interaction with everyone else in the community."
Whether it's a sweater to a child in need, or creating an orphanage for children in India, many entrepreneurs have utilized the exposure provided by Shark Tank to achieve much more than just personal gain.