However, Knudsen admitted, he does take out an ad in The Slammer from time to time to promote his services. One of his recent ads proudly proclaims, "If you're in The Slammer, you need him."
While The Slammer may cause heartburn for civil libertarians, there is little they can do to prevent the tabloid from printing the mug shots, which are considered public records in most jurisdictions.
Cornetti said his favorite mug shot was of actor Nick Nolte, but The Slammer's best-selling issue featured hometown Sen. John Edwards' trademark grin on the front page. Former House Majority Leader Tom Delay (R-Texas), Sen. Larry Craig (R-Idaho), and Congressman Jim Traficant (D-Ohio) have also had their mug shots snapped.
"I think politicians have definitely figured out how to take a good mug shot," Cornetti said.
While critics claim The Slammer does little more than exploit people at their worst possible moment, humiliating others for sport, Cornetti disagreed and said his paper doesn't single out any one person.
"Obviously people aren't going into The Slammer for singing too loudly in church. People's actions have consequences," he said. "Stop using drugs, slow down, stop drinking and driving, stop writing bad checks, keep your hands off other people, behave, it's really not that difficult to stay out of jail."