Malone said he recommends Tran "make clear through public words and actions that Huy Fong places the health and welfare of its customers above all other priorities."
Even though the recent shipping hold may not seem warranted to some fans, Malone recommends the company both embrace the judge's ruling and pledge to abide by all state laws. Issuing an apology to customers and distributors for the inconvenience and financial impact, despite that the shortage is not really their fault, "would go a long way toward building and maintaining lasting relationships with them," Malone said.
Malone also said the company should pledge to do whatever it takes to resolve the Irwindale odor concerns before next year's pepper grinding season.
"There may be some incremental costs associated with being a good citizen in the local community, but they pale in comparison to the damage that can be done to the company's good reputation if they are widely viewed to care only about themselves," he said.