What Does Howard Schultz Want?


Additionally, according to Opensecrets.org, the majority of large campaign contributors between 1989 and 2010 were from associations and unions, not large corporations. Finally it wouldn't be particularly difficult for a pledged company to channel funds into elected officials coffers through a back door.

However when it comes to the second part of the pledge -- to hire more people -- Starbucks is putting its money where its mouth is. The company currently employs more than 107,000 people in the United States alone. It has hired more than 36,000 people in the United States and Canada since January, and says it expects to continue to create jobs in the next six to 12 months.

Schultz could certainly have boosting the company's image in the eyes of beleaguered Americans as a potential motive. But regardless, chances are that by getting large corporations to publicly pledge to boost hiring, Schultz's plan may help increase investor confidence as well as employment, and thus give the economy a much needed boost.

Signing on to Schultz's pledge, Nasdaq OMX Group CEO Bob Greifeld promised: "We will also continue to invest in the future by hiring and focusing our efforts on job creation."

If Starbucks is correct, and tonight's teleconference attracts contributors in the tens of thousands, it will certainly give credence to a rising tide of voices clamoring for bipartisanship in Congress. Perhaps the first step in what's come to be known as the "Starbuckisation" of America extending beyond coffee, and into Capitol Hill.

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