Martha Stewart lends name to wine, will sell for about $15

NEW YORK -- Home diva Martha Stewart, who has stamped her name on all things domestic from sheets and towels to pots and pans, will be serving up another edition: wine.

The initial launch of 15,000 cases will include three wines: 2006 Sonoma County Chardonnay, 2005 Sonoma County Cabernet Sauvignon and 2006 Sonoma County Merlot. The wines will be offered in Atlanta, Boston, Charlotte, Denver, Phoenix, and Portland, Ore.

"Wine is an important part of entertaining and cooking," said Elizabeth Estroff, spokeswoman for Martha Stewart Living. "We have a lot of credibility and a strong brand equity in these categories."

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In August, the company launched Martha Stewart Collection of home products that is being sold exclusively at Macy's stores and on macys.com.