•Contests.Inked magazine and Toyota tm recently teamed for a "Tattoo your Scion" promotion. The companies invited consumers to design a tattoo-covered car and submit their entries online at www.inkedmag.com/scion_contest or by mail. The winning design will be featured in an upcoming issue of Inked.
•Permanent branding. For the past three years, Dunlop Tires has hired a tattoo artist to etch its brand name, "flying D" logo or other tire-focused designs into the skin of attendees at an annual auto trade show. So far, 98 tattoos have been applied. Those who partake are rewarded for their pain, each getting a free set of tires.
Denny Jusczak, owner of custom-car company Never Satisfied Customs in Forest Lake, Minn., now has three Dunlop designs on his arms. "They get a lot of attention," he says.
For Dunlop, there's more publicity to come. Jusczak says he's heading back to the auto trade show in 2008 and will get yet another Dunlop design. "I'm ready for it," he says.