Those wily Toyota guys. They made four cars out of one set of key components and gave the models distinct personalities and looks — one of the four even is sold by a competitor.
It's the right way to do what the industry calls platform sharing — not changing a few curves or just the nameplate to create a corporate sibling (as you see, for example, in Chevrolet Cobalt/Pontiac G5 or Ford Fusion/Mercury Milan).
In this case, we're talking about one set of building blocks for the 2009 Toyota Corolla mainstream sedan (Test Drive, March 21), Toyota Scion xB (Test Drive, last June 15) and today's 2009 Toyota Matrix.
A Toyota-General Motors joint venture — the New United Motor Manufacturing Inc. (NUMMI) plant in Fremont, Calif. — builds a Matrix version GM sells as Pontiac Vibe that shares the chassis, drivetrain and much of the interior.
NUMMI also builds Corollas. Matrix is built at a Toyota factory in Canada that also builds Corollas.
Toyota considers Matrix a version of Corolla and reports its sales as part of Corolla's tally. So what makes it different enough to warrant a look?
Well, appearance is a huge difference. Nobody drifted over to the gas pump when the Corolla was being refueled and chattered superlatives, as happened during Matrix fuel stops.
To some eyes, apparently, Matrix even resembles a downsized Lexus RX SUV. There's no connection, other than Lexus is a Toyota brand, but what a potential perk for Matrix buyers — a $20,000 compact that nearsighted neighbors might mistake for a $40,000 luxury SUV. Can't beat that with a stick.
Whether you see the resemblance is up to you. You might find Matrix kind of ugly, and you'd get no argument here.
Another difference is a bit more interior space — people and cargo — than Corolla. But if that's your deal, get a Scion xB, the space champ for Corolla-based machines. It's also cheaper, though you have to think it's hip to be square to like the xB.
Personality? One more point of differentiation. Hard to explain given that the chassis and powertrain are shared, but Matrix comes across feisty, fun, frolicsome — at least the $22,480, front-wheel-drive XRS test model did — while a Corolla with similar parts seemed pleasant, but not stimulating. If you like that enjoyment stuff, though, Scion xB — again — gives you more.
A key piece of the positive persona in all the Corolla-based vehicles is the 2.4-liter four-cylinder engine. It's standard in the Scion, optional in the Corolla, Matrix and Vibe, which have a milder 1.8-liter four-banger standard. What's remarkable about the 2.4 is that it's been the drudge-duty engine in base Camrys where it's groan-prone and often unpleasant.
In the Corolla-based cars, it's punchy, almost aurally pleasant and sufficiently buff to merge easily — or to get into quick trouble with people wearing uniforms. And that would be easy because the skinny tachometer and speedometer pointers are almost invisible in daylight. You need night outside and instrument panel lighting inside to closely track the pointers.
The heavier Camry accelerates slower with the same engine, but that's not the whole deal. Think of a person you don't like and one you do. That's the kind of difference you notice driving the 2.4 engine in a Camry vs. the Corolla-based machines.
In the XRS tester, the 2.4 was a sweet match with the five-speed manual transmission. That drivetrain was equally happy zinging to 6,000 rpm between shifts or trundling along at 20 mph in some intermediate gear. Though it's more common these days, tuning an engine to handle yeoman and yee-hah duty with equal aplomb remains an art.
The 1.8, not tested, likely would be less satisfying, but has an irrefutable appeal these days: good mileage. It's rated 27 to 30 miles per gallon in combined city-highway driving. The 2.4 is rated 22 to 24.
The manual shifter is positioned high, coming through the dashboard rather than sticking up from the floor. Looks a tad odd, but works ergonomically.
Matrix and Vibe offer all-wheel drive, which Corolla and xB don't. The AWD is mated only to the 2.4-liter engine and a four-speed automatic, not the five-speed manual offered with the 2.4 in front-drive models.
Matrix is a hatchback (so are xB and Vibe), while Corolla is a sedan. Thus, Matrix is handier and aimed at sporty folks rather than the conservative types in Corolla's cross hairs. The test car's cargo area had grocery bag hooks on the walls and a net to hold flatter items against the floor. Figuring out how owners will use things is a challenge for auto engineers and planners, but Toyota's crafted Matrix's stuff space pretty well.
If you like the way Matrix looks, you probably won't find much to dislike about the car. If you don't warm to its mix of lines, curves and bulges, then the Pontiac version, Vibe, won't seem attractive, either, and you might find your delight in the Scion xB.
ABOUT THE 2009 TOYOTA MATRIX
What? Sporty hatchback version of plain-Jane Corolla sedan on the same new platform that underpins '09 Corolla, Scion xB and Pontiac Vibe. Matrix offers front-wheel drive (FWD) or all-wheel drive (AWD).
When? On sale since February.
Where? Manufactured at Cambridge, Ontario. (Pontiac Vibe is made at a General Motors-Toyota joint venture factory, managed by Toyota, at Fremont, Calif., which also makes Corolla.)
Why? Corolla platform redesigned.
How much? Base model starts at $16,850 with $660 shipping. AWD model at $21,060. Top-end XRS at $21,320. Test car, well-equipped XRS with manual transmission: $22,480.
How many? 60,000 a year.
How punchy? More than adequate with optional 2.4-liter, four-cylinder rated 158 hp at 6,000 rpm, 162 pounds-feet of torque at 4,000 rpm. Base: 1.8-liter four rated 132 hp at 6,000 rpm, 128 lbs.-ft. at 4,400.
Five-speed manual standard with FWD. AWD comes only with 2.4-liter, four-speed auto. AWD operates as FWD until fronts slip, then sends up to 45% of power to rears.
How lavish? OK for the price. Standard features include: anti-lock brakes with brake-assist and force distribution; front, side-impact and head-curtain air bags; air conditioning; power steering, brakes, mirrors; tilt/telescope steering column; AM/FM/CD/MP3 stereo with input; rear-window defroster.
Stability and traction control standard on XRS, optional on others.
How big? A compact; 7 inches shorter than a Corolla sedan. It's 171.9 inches long, 69.5 inches wide, 61 inches tall on 102.4-inch wheelbase.
Passenger space 114 cubic feet. Cargo space 19.8 behind rear seat, 61.5 with rear seat folded. Weight: 3,065 to 3,360 lbs. Rated to tow 1,500 lbs., carry up to 850 lbs.
How thirsty? 1.8-liter engine-manual rated 26 mpg in town, 32 highway, 28 combined; 25/31/27 with automatic. 2.4-liter-manual rated 21/28/24, with automatic and FWD 21/29/24; with AWD 20/26/22. XRS FWD, manual test car showed 21 mpg in suburban driving. Tank holds 13.2 gallons. Regular (87-octane) gas specified.
Overall: Nice surprise.