Ad Track: Veteran Wendy's franchisee gets president's job

It won't be clear until next quarter if consumers put the No. 2 wireless carrier in the doghouse, but for now, it's been giving Big Dog AT&T serious competition. Verizon recently reported that it gained a net 1.5 million new subscribers in the second quarter, vs. 1.3 million reported by No. 1 AT&T.

Barbasol: Your ad here

There was a time when shaving cream cans touted only what was inside. Two million Barbasol cans on shelves now promote Ford Motor's Mustang Challenge racing series.

Barbasol executives wouldn't say what Ford paid for the exposure. But David Arluck, president of Arluck Promotions, which inked the promo deal, says the cost for advertisers to appear on Barbasol cans is $2 to $4 per 1,000 consumer impressions and that each can gets about 100 impressions, including before and after purchase. By the Ad Team's math, that's makes the deal at least $400,000.

Next up for the Barbasol ad can? Arluck won't be specific but says he is talking to cellphone makers, tech firms and a restaurant chain specializing in breakfast.

Starbucks' hot topic

Starbucks may be having second thoughts about dumping its hot breakfast sandwiches. Without confirming or denying that, spokeswoman Lisa Passe says the sandwich debate — a burning issue on — may be addressed Wednesday during the company's quarterly earnings conference call.

CEO Howard Schultz announced in January that the sandwiches would disappear in the next year. But not only are they profitable, they've turned out to have some die-hard fans.

What's in a name? A lawsuit

Rapper 50 Cent (nee Curtis Jackson) wants $4 million from Taco Bell. He has sued the fast-food chain, charging it wrongly used his name and image in ads that offered him a deal to change his name — for a day — to 79 Cent, 89 Cent or 99 Cent. Taco Bell didn't return calls, but spokesman Rob Poetsch sent the Ad Team this statement: "We made a sincere, good faith offer to 50 Cent to donate $10,000 to the charity of his choice and proposed that he change his name to either 79, 89 or 99 Cent for one day by rapping his order at any Taco Bell. We would have been very pleased to make the $10,000 charitable donation."

  • 1
  • |
  • 2
Join the Discussion
blog comments powered by Disqus
You Might Also Like...