Extramarital Affair Ad Gets Axed

The ad has run on ESPN's "Sports Center" program and Biderman said there were also plans for it to run during CNN's "Larry King Live" and "Anderson Cooper 360."

CNN did not return calls for comment Friday.

While the ad is sure to raise the ire of conservative and family values groups, media watchers disagree about the impact that the commercial may have on consumers and their attitudes toward infidelity.

Bob Garfield, an advertising critic for the magazine Advertising Age, said that a profusion of such ads could "normalize what was previously considered deviant behavior."

"A 30-second spot for human trafficking is probably just around the corner," he said.

But Robert Thompson, the director of the Bleier Center for Television and Popular Culture at Syracuse University, said that when it comes to perceptions of infidelity, the Ashley Madison ad is "a drop in the bucket."

"I think that idea is being normalized by our neighbors, what we hear other people doing, its depiction in literature, movies, everything else," he said. "This little television ad saying that people are in infidelity relationships is a tiny little piece."

John Chapin, an associate professor of communications at Penn State University, said that the commercial is a reflection of infidelity in society today -- albeit a distorted one.

"It's us but a little bit more exciting, a little bit more promiscuous, a little bit more interesting than what we really are," he said. "The commercial wouldn't exist if the culture wasn't there, but it's just punched up a notch."

Biderman said he did not believe the company's ads would prompt someone to cheat on his or her significant other.

"I maintain that in a 30-second TV spot, I'm not convincing anyone to engage in infidelity," he said. "I don't have that power of persuasion."

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