Lionsgate will distribute postcards to hype the Oct. 3 release of Religulous, which follows Maher as he interviews people about religion.
•CNN. For the 2004 Republican convention in New York City, the cable network and marketing agency Civic Entertainment Group set up a "CNN Diner." It redecorated an existing diner with CNN material, created a special menu and also used it as a programming set.
This year, it's back with a "CNN Grill" at both conventions that will be used for both production and socializing. The grill will serve "CNN Brew" beer and food, such as burgers and BLTs. It'll be open to a range of attendees, including CNN staff, current on-air guests, past guests, advertisers and sponsors.
The network wanted to "create an atmosphere you'd have at a place like Cheers— a good feeling and everyone knows who you are," says Scot Safon, chief marketing officer for CNN Worldwide.
Not to miss out, rival Fox News nws has set up its own production/hospitality facility at each event called "The Fox Experience."