Alas, a hysterical online video that shows a ferocious head of lettuce gobbling up a Wendy's Baconator burger is not going to end up on TV. There are "no current plans" to use Crazy Lettuce as a TV commercial, Wendy's spokesman Bob Bertini says.
The video was posted on MySpace.com on Aug. 20 and had attracted 115,000 views and more than 700 user comments through last week. It doesn't overtly promote Wendy's, but it does encourage viewers to go to a site for meat lovers, MeatatariansUnite.com, and enter an e-mail address for a $1-off Baconator coupon.
No actual lettuce was harmed in the making of the video — the leafy greens are special-effects magic, Bertini says, adding, "The lettuce obviously had lean meals leading up to the shoot."
•To see the video, go to vids.myspace.com and search for Crazy Lettuce
Armed to the teeth
Stick-thin models in over-the-top garb weren't the only ones on runways during last week's New York Fashion Week. A bevy of brands also strutted their stuff, including Procter & Gamble's new Oral-B Pulsonic rechargeable toothbrush. Oral-B sponsored a show of clothing picked by Khloe Kardashian of E cable reality show Keeping up with the Kardashians. Smiling models in loungewear, including celebrities such as Olympic swimmer Amanda Beard, toted the "accessory."
Oral-B wanted to promote the "sleek and slim" design of the brush, spokeswoman Alissa Hammond says. By courting post-event coverage in fashion magazines and blogs, it hopes to lure in style-conscious consumers who want bathroom countertops that aren't cluttered with "big and bulky" rechargeable toothbrushes, she says.
Hot for the teacher
Starbucks surely will earn high marks this month for its offer of a free tall java every Monday for teachers of grades K through 12. Caffeine-craving teachers just need their school ID. Those who prefer traditional apples will have to pay for one of Starbucks' new Apple Bran Muffins.
Dripping with diamonds
Hearts On Fire, the diamond company that created the $6.5 million sparkler-studded bra for Victoria's Secret's 2006 fashion show, is back with another jewel-encrusted promotion: A $10 million, three-tiered chandelier made with nearly 5,000 diamonds will hang backstage at Sunday's Emmy Awards. Hearts On Fire created it for the Emmy's "diamond" anniversary — its 60th — President Mark Israel says.
The chandelier was en route over the weekend to Los Angeles from Boston via airplane and armored car. After the show, Israel says, "We'll be hanging that chandelier somewhere for the Christmas season, if it's not sold before then."
If they have trouble finding a place, the Ad Team knows of a studio apartment in New York where it could spend the holidays.
NBC's Super Sunday ad sales
Advertisers have been lining up early to get into NBC's Feb. 1 broadcast of Super Bowl XLIII. The network has sold about 85% of the ad time and has only about 10 of 67 30-second, in-game slots left to sell, NBC Sports spokesman Brian Walker says. Some slots have fetched up to $3 million, but NBC would not reveal its average take. Fox averaged about $2.7 million for this year's game.
A wireless walk in the park