Ad Track: P&G's CoverGirl opts for inner beauty with Ellen

— -- DeGeneres was chosen "because she is smart, confident, natural and beautiful from the inside out," says Esi Eggleston Bracey, vice president of P&G global cosmetics.

She won't be the oldest CoverGirl. The brand has rehired Christie Brinkley, 54, originally a 1976 endorser. "Just like our products are accessible and appeal to women of all ages, so do our spokespeople," says Bracey. Ads launch in January.

Edible friend fishes for sales

Ale for an ailing economy

Research last week from trend tracker Mintel agreed, saying alcohol, cigarettes and chocolate will remain "recession-proof."

"People might be cutting back or switching to store brands, but they definitely aren't giving up their small, daily indulgences," says senior analyst Marcia Mogelonsky.

Best ad in a non-TV role

The Academy of Television Arts & Sciences gave a Creative Arts Emmy for best commercial to Bud Light's "Swear Jar." These awards go to TV technical work, behind-the-scenes crafts and ads.

The Academy is open-minded: The ribald ad has shown only online. And in it, f-bombs fly after cubicle-dwellers decide money they must put in an office jar when they curse will go to buy Bud Light.