Emulex Recovers from Hoax

Emulex plunged 57 percent today because of what the company says was a hoax press release, but the stock recovered most its losses soon after reopening following Emulex’s efforts to set the record straight.

The stock reopened around 1:30 p.m., some three hours after the hoax started showing up in financial news reports. The hoax temporarily wiped more than $2 billion off the stock’s market capitalization, leaving it at around $2 billion during the halt. But since reopening, Emulex — a California-based high-tech company that makes parts and software to help computers network — has regained most of its lost ground.

The release, which appeared on the Internet around the time of the market’s opening bell, claimed Emulex would restate fourth-quarter earnings to swing to a loss from a profit, and that regulators were probing accounting irregularities. The release also claimed Emulex executives were stepping down. The company, based in California, vehemently denied the release.

Trying to Counteract the Hoax “It’s totally bogus,” said an Emulex spokeswoman. “None of the information is true. It’s business as usual.” The spokeswoman added that the company was in the process of composing a press release to that effect, and trying to track the source of the hoax through Nasdaq and the Securities and Exchange Commission.

Emulex said in a press release this afternoon that business remains at “record levels” and that a just-completed audit of fiscal 2000 results showed no need for any restatement.

Emulex also said it “contacted the appropriate authorities, who are investigating this matter.” The company continued that it plans “to launch our own investigation into this fraudulent release.”

News Spread Quickly The false press release first appeared on Internet Wire, an Internet-based distributor of corporate news, at around 9:30 a.m. EDT. It was then distributed to a number of other news services, notably Bloomberg. The press release wasn’t distributed by the leading business press release disseminators, BusinessWire and PRNewsWire, and didn’t appear on one of the leading Net news aggregators, Yahoo! Finance.

But around quarter after 10 a.m. in the East, price alerts detailing the stock’s drop — though not indicating any news — started popping up. Then, starting shortly after 10:30 a.m., leading news organizations such as Dow Jones News Service, CBS Marketwatch and TheStreet.com ran headlines on the release, detailing the supposed restatement, probe and executive departure news.

Nasdaq halted trading in the stock at 10:35 a.m. It wasn’t until around 11 a.m. that Emulex’s disavowal of the release started making the rounds of the financial wires, Web sites and television channels.

Stock Shows Its Vulnerability Emulex was certainly vulnerable to such a shock. The company makes fiber-channel peripherals that quicken the performance of network storage systems, and its position in the extremely hot storage and networking markets helped its stock put together a Qualcommian 1999, gaining 1,025 percent.

But Emulex fell hard in April, plunging to 41 from 218 as investors grew leery of its towering valuation. Investors feared that the fiber-channel networking standard, on which the company’s products are built, was coming under fire from competing platforms like Internet protocol and gigabit ethernet.

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