This year's Super Bowl advertisers are a mix of veterans and rookies to the big game. Football fans who tune in will be treated to another glimpse of David Beckham's slick body and get an encore dose of adorable from the Budweiser Clydesdales.
But some first-time Super Bowl commercial participants introduce viewers to British bad guys, strange creatures of the Web and a familiar family having breakfast together.
Though there will likely be no talking babies, the following ads are already generating chatter.
(Click each title to see video on mobile devices.)
Beer commercial showcases the special bond between two animals.
Commercial featuring David Beckham enables real-time shopping directly from the TV.
Commercial to the tune of "Sexy Thing" is about a "man, his truck and a very eligible bachelor."
General Mills' spot brings back the family from the "Just Checking" commercial.
Ben Kingsley, Tom Hiddleston and Mark Strong promote the automaker's new F-Type Coupe with the tag line "it's good to be bad."
Men's fragrance commercial promotes peace with its slogan "make love, not war."
Bob Dylan narrates automaker's two-minute patriotic commercial.
Website domain provider's ad has bodybuilders and a buff Danica Patrick running to a spray-tan business.
Dad tells his daughter that "every time a Volkswagen hits 100,000 miles, a German engineer gets his wings."
Ad warns it "may cause boys to become men, girls to become girlfriends and moms to become sad."
Commercial for Greek yogurt reunites the cast of "Full House."
Hyundai's commercial likens auto-emergency braking to dads keeping their kids from harm.
Web publishing company promises better websites in commercial for the Super Bowl.
Fred Armisen lends the action star a hug in this Super Bowl commercial.
Used-car retailer's commercial highlights one man's successful experience.
Used-car retailer mimics its "Slow Clap" commercial with a puppy version.
Laurence Fishburne appears as Morpheus in ad for the carmaker's luxury sedan.
Scarlett Johansson aims to make her message go viral in Super Bowl spot for soda-making machine.
Streaming music service helps a Goldilocks-esque Ellen DeGeneres find her perfect playlist.
Super Bowl ad stars a guy who doesn't know he's in a Super Bowl ad.
Super Bowl commercial features Reggie Watts, Don Cheadle, Arnold Schwarzenegger and OneRepublic.
Mr. Butterfinger joins Peanut Butter and Chocolate in "cup therapy."
Odd mix of Doberman Pinscher and Chihuahua drives home the A3's "luxury without compromise" tagline.
Terry Crews fits the Muppets, a flock of chickens, a grand piano and more into his Toyota Highlander.
Rob Riggle and James Franco star in "no ordinary commercial" for Fusion Hybrid.
Bob Dylan's "I Want You" plays in Super Bowl commercial for Greek yogurt.
Gwen Dean quit her job as a machine engineer in front of millions of people watching a football game.
Beverage company sets ad to the tune of "America the Beautiful" sung in different languages.
Tim Tebow demonstrates what he has accomplished without a contract this year.