Find Fresh Flowers By Zip Code & Pay With Bitcoin

Startup BloomNation accepts bitcoin payments to ship fresh flowers from a florist near you
7:08 | 09/02/14

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Transcript for Find Fresh Flowers By Zip Code & Pay With Bitcoin
-- we turn now to the controversial digital currency bitcoin it's exploding in popularity -- companies across America are starting to accept the virtual payment. But lawmakers on Capitol Hill are just scratching their heads having a very hard time coming up with a plan. To regulate and tax the new money. Mainly because well a lot of them let's face -- they don't really understand how it works critics also say that it's used for drug smuggling and money laundering. But it's not all negative reviews out there and I want to bring in. The guy who's helping small businesses bloom. By accepting bitcoin as payment we want to welcome our -- -- Iraq he is co-founder and CEO -- nation and for -- You brought some flowers along with you explain the flowers fit into this whole -- -- -- Laws at opposite drives are turning into a beautiful thing -- flowers so perhaps this is an opportunity tap -- home and customer base. Tech savvy young people that wanna send flowers online and -- -- decliners on them why would I wanna use bitcoin -- flowers like this instead of cash. So for one -- is a lot more secure -- a lot of people are afraid today and even Muslim nation is when we started evaluating and we thought this kind of scary area to plan. We soon realize it's just more secure -- credit cards it was an easy choice. Right and and security clearly right now. Is a big question -- sudden massive celebrity -- all of these celebrity photos hacked into questions about how secure the cloud is. How does -- -- differentiate in terms of its security from something like a PayPal or cash or credit card. So -- interesting thing is in terms of an encryption and it's more secure so they use a higher way of verifying all the transactions that are happening on that point. But more -- it's giving our local business is an opportunity to tap into this tech savvy world. And so they don't have to be afraid of it because we're helping them process these payments. There's also I mean clearly there's there's a handful of people and more than a handful of people who hold big -- rate and they're looking to spend that bitcoin. And it and they probably are feeling some of them like well I don't know what's gonna happen to -- so should probably spend it right now. Yep and and in order to get declined to be used in the more mainstream requires businesses like the nation -- COMSYS it to accept them and to support it so. Given that it's kind of disrupt -- to the whole cash and credit card industry and -- nation as a disrupt her. There's a perfect fit for us to support that currency allowed to grow what happens -- your business if that -- crisis. So the good thing is that we partnered with. Payment while it called queen base so they process all of the -- for us we converted immediately into US currency so even the -- senator accepting -- -- nation. And -- you worried about anything and thoughts immediately transferred into US dollars. Going based by the way a friend of real bad as we've had conversations with them right here yeah. For the other businesses like yourself who are the first movers on this who are incorporating -- into the model. How is significant is -- your business plan to be some of those first adopters and to potentially grab that market especially if it gets bigger. It's really important for us because again or an innovative companies we want -- we want a partner with innovative buyers and so by supporting it early on -- a lot of adoption from these tech savvy. Frequent users and ironically in -- may actually end up spending a lot more than an average credit card user. -- -- sport about 50% more fifty person I was there local -- -- think they wanna support they want to support the ecosystem and we're happy to help them supported so. Weary and seeing the biggest use of -- -- -- -- and these deliveries going. So it's actually spent all over the country we have over 3000 local florist that are selling on the nation -- com. They're able to and this is a perfect example like this -- this season designs are from my -- rag top enforcement here in New York City so. Purchaser can go on search ongoing national conference for unique stuff like this and be able to placed -- order using -- so these are from where. This is from talking -- here in New York City. And it I want it so let's say I walked into -- Malcolm -- here in New York City and I said I'd like to get paper this in bitcoin. She'll be able to process the transactions -- -- -- come so it's a great opportunity for her to have the ability. To create that kind of customer base that never existed before how -- -- grow this business. The flower business think we make it as easy as possible to send flowers on -- because -- and realistically it's not sending flowers -- before the nation it was a very. Awkward scenario you order something online you weren't sure what the picture was -- -- -- -- and you never know when it was going to be delivered with the nation. These floors to listing their own real images -- seeing real stuff just like this unique stuff that you can't find anywhere else like they're using me and Tim Cahill and and -- -- -- -- else. He -- of this and really unique stuff you don't find this anywhere else and because these -- as well. That's that if many -- and if we're celebrating -- -- so we're ready for that season but this is just a unique place to find -- So the idea that not only disrupts. Multiple industries by -- -- use but clearly disrupt the floral industry by trying to do things very differently than some of the big players out there. -- ideas innovation it's an old industry it's been around forever people sent flowers back community that are gonna send it forever so we want to bring back. You know spine and and -- men and and use technology to get that point so. You're able see real photos you can even take that we've been allowed of course to snap a photo of their -- before goes out the door. So as a florist and you're able to connect with their consumer and show them your work before even goes out of their recipient. It's as a whole new way of thinking about how to do flower delivery. And how well the floors themselves what have they seen happen to their own business since dealing with blue nation huge changes so you know now florists -- able to connect to their customers are able to show off their creative talents and they couldn't do this before other sites like 1800 flowers -- They stuck with a catalog where they have to fill recipes and they kind of felt like employees of these services. We're letting them show off their talents which ultimately creates a competitive advantage for them. And florists are thriving through our website are our platforms a blemish not comments that -- -- -- community that's come together almost like an at -- for flowers. Almost like -- -- senior hours. -- at -- and with some of these other services that enable so many small businesses -- consumer. It can be overwhelming and the whole idea of duration it's still going to be a question is that's an area that you plan on moving into. Yet as we're getting one more florists and join -- platform care rationed becomes very critical bribes but -- that said we have some great. Florists and -- floors that are are showing off their talents and we're excited to have an opportunity. Well thank you so much for about Straka and it's blue nation -- explanation dot com if if if a florist is out there watching how to they get on -- So -- just -- -- blemish on -- commas and join button. Create a free profile and you're up and running and have some of the best schools and industries build your business well thank you so great to see -- -- -- -- real best.

This transcript has been automatically generated and may not be 100% accurate.

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