Kirstie Alley Goes Back to Cheers with Jenny Craig Real Biz with Rebecca Jarvis

Episode 72: Monty Sharma, President and CEO of Jenny Craig talks new collaboration with Kirstie Alley and 'Cheers' ad campaign, plus competing with Oprah and Weight Watchers.
4:07 | 01/07/16

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Transcript for Kirstie Alley Goes Back to Cheers with Jenny Craig Real Biz with Rebecca Jarvis
Monty Sharma wealth summit surreal list thank you for having me here this is the time of year when everyone is thinking about resolutions weight loss is top of mind. What's your number one piece of advice as big guy running Jenny Craig to people who want to lose way. That's great start because it gives a running start for the rest of the year and gets awfully good for me lose weight. Get more energy to do better things. Everyone's talking about these new Kirstie Alley ads they just hit the television screens. You have Kirstie Alley going back to cheers. Tears as a place for every renew your name and you give a glad that you can't. And Jenny Craig is sort of like that because when you come into Jenny Craig we know you Reno and I'm certainly a lot more. And we're really glad education because you're going to make it change your life and is billed as a result too many great things. Change your whole life for Jenny Craig everybody knows certainly there's another name. Everybody knows everybody in the world in its Oprah Winfrey. What went through your head that they've found out that she's on Weight Watchers that she's buying into the company she's a spokesperson for the company. Look any news desk good news for the industry. It's always good for us because what it does is it dries competition to be batter and as a result consumer benefits from it. Are you saying that the Oprah fact. Perhaps even though she's gone to the competition that she could actually be driving people to learn about Jenny Craig who never would have even thought about weight loss because they would never Google. When you have attention to the industry yes more people pay attention to rent. More people engagement to interpret the products in the sand and and the services as well everybody benefits. Oprah Winfrey I looked it up has more than thirty million followers on Twitter. Here's Kelly has a fair number she's got more than a million followers on Twitter. But thirty million to one million people listening to you every day day in and day out. Ken Jenny Craig compete with for. Yes we believe we can be successful by being very very focused and what we are. And what we offer and how we differentiate ourselves our own studies have shown America that when you have a consultant that's dedicated to taking its word journey. You'll have a 23 times more weight loss and if you or if he dinner on your own. One of the things in your industry that has really dramatically changed in the last five to ten years is that they're just more competition than ever before it used to be. Jenny Craig Weight Watchers Nutrisystem now there are a bunch of free apps people contract on their fit bed or their apple watcher even in the palm of their hand on their phone. Compete with back. Technology. As a talk of a mobile labs wearable technology has begun to change steam to diet space. But would these apps not everybody has success actually does some of these apps have been shown to have great initial engagement then after three days as a big fall off. That's where Jenny Craig comes we give each person dedicated consultant who makes it simple for them you don't have to track anything counting thing. Personal consultant Laura is like family to thank you guys when I love the Emmy food and I have to count tracker where prospective accountant one more. Because there's been included and a human being a consultant that is your go to person. Jenny Craig turns out to be one of the more expensive. Weight loss services if you're just pricing out based on purely what you pay to be a member vs what you pay to be members say Weight Watchers. That's true but are on an average basis we are would cost fifteen to twenty dollars a day. So if you think about that in conjunction with the consultant Dan Coates has provided to you. That is what about which of paying. If you're shopping grocery store and cooking almost up and coming all this stuff not eating or. So I think it's it's fairly competitively priced product and you look a whole package. And taken took on the getting your own dedicated consultant Hewitt customer absolutely I am. How much we have I lost twenty pounds and I austere and angry I started. And needed to lose so loss going ons Batman. Continues.

This transcript has been automatically generated and may not be 100% accurate.

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