The red carpet isn't the only place to see and be seen. Stars are using public venues to give photogs their money shot. "There is a major increase in paparazzi, which means that the red carpet has expanded," says Us Weekly's Melanie Bromley. Bromley helps USA TODAY map out the new be-seen destinations.
Activism is key to the modern celebrity branding machine. Many hit Washington for President Obama's inauguration in January, but a few have come back to shed light on their issues on the Hill. "Celebrities want to be seen as multifaceted characters, so when they get involved in politics, it automatically gives them more depth," Bromley says. "They know by getting involved in politics, it benefits them, but it also benefits the issue."
Who's there: Brad Pitt, Richard Gere, Dennis Quaid, Usher.
You can't lead the good life without jet-setting. While regular folk schlub it in comfy jeans and sneakers, celebs are rarely seen at the terminal without their designer duds and a freshly made-up face. "You can tell that celebrities know they're going to be photographed at the airport by the amount of makeup they're wearing," Bromley says. "It shows how smart they are in knowing that right now, with the increase in celebrity attention, every opportunity is a chance to be photographed."
Who's there: Jennifer Lopez, Victoria Beckham, Jessica Simpson, the Jolie-Pitts.
Parks and Playgrounds
Celebrities' children get about as much attention as their parents these days, so it's not surprising to see a fair amount of "kids at play" shots among the hundreds of images plastered online every day. But just because they're having a little rough-and-tumble playtime doesn't mean star parents take a break from being stylish. "When a celebrity takes their child to the park, they usually know they're going to be photographed," Bromley says. "You can see that in the way that they dress up. You can just tell."
Who's there: Jessica Alba, Heidi Klum, Isla Fisher.
Most aren't quite as zealous as die-hard Lakers fan Jack Nicholson, but A-listers still manage to hit the front row, often conveniently tied to the debut of a new film or show. "The status is all about where you're sitting, and if you're a celebrity, you're going to have your VIP ticket," Bromley says. "If that's what you choose to do in your downtime, and people photograph you when you're stuffing a huge hot dog in your mouth, then you asked for it."
Who's there: Jessica Biel and Justin Timberlake, Beyonce and Jay-Z, Kate Hudson, Vanessa Hudgens and Zac Efron.