Despite many peaks and valleys in the last 20 years of "Transformers," the franchise has been able to weather it all, succeeding in a market where so many others have failed or simply fallen off the map.
Lomow attributes the "Transformers" success to the constantly changing story line and the magic of a universe where nothing is as it seems. It's why "More Than Meets the Eye" is a catch phrase used by the "Transformers'"
Of course, the breadth of marketing surrounding the franchise couldn't hurt either.
"'Transformers has a very deep history and the lore is very rich, so we continue to keep that fantasy alive through entertainment; through animated series, through a publishing program and great characters and story lines," she says.
As for why it's taken two decades to get a live-action "Transformers" movie made -- an animated version, "The Transformers: The Movie," was released in 1986. The answer is simple: technology.
"The technology has finally caught up and the time was right for the 'Transformers' to be re-created on the silver screen in a realistic and exciting way," Lomow says.
Whether nostalgia is enough to turn a multimillion dollar motion picture into a summer blockbuster remains to be seen. Regardless, the film's release and the sudden kickup of all things "Transformers" is making a lot of grown-ups feel like kids again.