A Battle in the Third Dimension: Studios vs. Theater Owners

Jeff Brein of Seattle's nine-house Far Away Entertainment Theater Group isn't so sure the 3-D uprising is a sure bet. Yet.

"I know, at some point, the movie industry is going to have to upgrade to hard drives and digital screens and all that," he says.

But his fear is that "people will see 3-D as some craze that's going to pass," he says. "The last thing you want is to spend all this money and have people roll their eyes when they hear another 3-D animated movie is coming."

Ultimately, Brein and McQuaker agree, the fate of the film industry lies in something basic.

"All of these advancements are great," Brein says. "But it's still going to come down to the movies themselves. If the stories are good, people are going to come to see it, regardless of how it looks. If the stories are good, we'll be fine. If they're not, we're in trouble."

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