Some people are already making money, such as Tim Carter, 55, of Cincinnati, author of the syndicated newspaper column "Ask the Builder." Lately, however, he spends more time on his weekly YouTube show, "Ask the Builder", which presents short — two minutes, tops — tutorials on how to cope with leaky roofs or overflowing toilets. (His daughter, Meghan, 24, has her own show, too: "Ask the Decorator".)
"Those of us making high-quality content that solves people's problems will make a tremendous amount of money," he says, predicting that advertisers will eventually transfer more of the $65 billion spent annually on broadcast TV to Internet videos. "I'm not surprised by how big videos on the Internet have become because I saw it coming years ago. It is so much easier to show people something on video than writing about it."
Some online personalities, including Carter, believe the lines between online and regular TV will eventually blur; regular TV may even go the way of the dodo.
"This is the new frontier, a new land grab — eventually the (regular) TV business plan will fail and people 24 and under will not watch any TV," says Robert Barrett Jr., host of Cooking for Dads on YouTube.
If you're a YouTube viewer, "you can ask questions, make disparaging comments, put in your own tips," says Barrett. "Normal TV isn't interactive enough. On YouTube, you can fire back."
Viewers may not entirely abandon TV just yet, but soon, maybe in a decade, says wine maven Vaynerchuk.
"We the people are going to choose the outcome, and that's why the Internet will win."