My wife is a real gem — now that she's dead. That could be the slogan for LifeGem — a company that turns the ashes of your late loved ones into diamonds.
The remains of a 27-year-old woman from Phoenix have been transformed into six precious stones and are set to be delivered to her family and friends on Friday. LifeGem's first order could be the start of a new age in the funeral industry.
The woman, who died of Hodgkin's disease, had asked that her ashes be distributed to loved ones. To honor that last wish, her family turned to LifeGem, hoping to create something special from this tragedy.
"When I look at her ashes, I know what they are and they make me sad; when I look at her LifeGem, it is a very positive experience," her father says in video footage the company is releasing to document its first sale.
The father worked closely with the company, which was founded two years ago outside Chicago. The diamonds, certified by the European Gemological Laboratories in New York, have been set into rings and have "the same brilliance, fire, and hardness as any high-quality diamond you may find at Tiffany's," according to company literature.
Out With the Urn, in With the New
You might think that LifeGems are the ultimate in tacky jewelry. But the company claims it's working on more than 50 orders and are on pace to ring up more than $1 million in sales — and many of their customers are grieving pet owners.
These sparklers aren't cheap. A .25-carat diamond — the smallest LifeGem sells — has recently been marked down from $3,950 to $2,095. Even at the reduced price, that's more than twice the cost of a natural diamond. But don't get the idea that you're worth more dead than alive. You're still only worth something to the people you love.
Still, LifeGem is refining its process in order to create more spectacular gems, in various shades of red, blue and yellow. The top-of-the-line, three-quarter-carat rocks go for nearly $10,000, and the company is promising "near-flawless diamonds of up to 3 carats in the very near future."
LifeGem puts a new twist in the classic family feud — Who's getting mom's jewelry when she dies? With the company's patent-pending process, a cremated human can yield 100 certified, high-quality diamonds — enough to mollify a Kennedy-sized clan.
Of course, diamonds are already vested with meaning. They're a girl's best friend, the ultimate way to say I love you. Just try getting engaged with a cubic zirconium.
But what does it say if you pass off a LifeGem as an engagement ring? I can already imagine a Hitchcockian thriller, involving a man who murders his wife, has her crushed into a LifeGem and passes her remains off as a token of his esteem — to his next victim. Call it The Man Who Proposed Too Much … or perhaps Dial G for LifeGem.
Despite the jokes, Dean VandenBiesen, one of the founders of LifeGem, is confident that diamonds can take on a new meaning in death. His brother Rusty came up with the idea three years ago, when he decided that he didn't want his final resting spot to be in a cemetery or an urn left on a fireplace mantle.
"If you think about it, carbon is the building block for all life, and that's what a diamond is made of," VandenBiesen said.
Frisbees … And Other Ash Alternatives