‘Doctor Strange’: Benedict Cumberbatch, Marvel Studios Launch ‘Hero Acts’ to Help Kids
The campaign was announced this morning on “GMA.”
— -- Marvel Studios is launching a new charity initiative to help children, and people can get involved by submitting photos of themselves striking their favorite superhero poses.
Benedict Cumberbatch, the star of the upcoming Marvel film "Doctor Strange," announced the initiative dubbed, Marvel Studios: Hero Acts, in a video.
According to a Marvel Studios press release, donations made through Hero Acts can help the charity Save the Children provide learning materials for more than 120,000 children in Nepal, Haiti and the United States.
From now until the end of the year, Marvel Studios will donate $5 to the charity, for a maximum of $1 million, for every fan who uploads a photo of himself or herself in their favorite Marvel hero pose to the website MarvelStudiosHeroActs.com. Fans will be able to post their photos directly to the Hero Acts gallery as well as share their images to their other social channels using the hashtags #marvelstudios and #heroacts.
Marvel Studios partnered with Fotition, a new social change platform, to power the Hero Acts experience.
Kevin Feige, Marvel's president, said the studio was thrilled to partner with Save the Children for its inaugural Hero Acts initiative.
"After the experience of filming portions of 'Doctor Strange' in Nepal, our team was inspired to give back to the kids there and wanted to establish a larger ongoing program in support of children facing extraordinary circumstances," Feige said in the release.
Carolyn Miles, president and CEO of Save the Children, said her organization was grateful to be part of the first Hero Acts.
“"he funds raised ... will provide much-needed learning materials in communities where there are few resources, and will boost children's basic skills to help them succeed in school and in life. The actions taken by Marvel fans will make a meaningful difference for children," she said, according to the release.
Marvel Studios' "Doctor Strange" opens in nationwide on November 4.
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