But it hasn't been easy, money-making fun for all the women involved in celebrity sex scandals. Violet Kowel received plenty of bad press after she said she had an affair with actor Mel Gibson, an affair that Gibson denied.
"You know, I'm kind of trying to move on," Kowel said. "I don't want to be known like a Mel Gibson mistress. I want to be known like a Violet."
Kowel added that she hoped to use her name recognition to sell a new line of purses.
"The line is 'Violet,'" she said. "I am going to have probably between five to seven purses coming out next year."
On the other hand, Meralee Gerth said she doesn't want to cling to scandal but instead clear her name. Gerth, who worked for Jesse James at his West Coast choppers shop until 2007, was played out in the tabloids as "mistress #5."
Even though she denied the affair, Gerth said, she filed a sexual harassment claim against James.
"I'm not this terrible villain that tried to ruin people's lives," she said. "I really didn't. I'm not that person."
For a business that started out with just managing mistresses, Rodriguez said she wants to expand it to managing any celebrity tied to scandal, even Lindsay Lohan's father.
"She's a problem-solver," Michael Lohan said of Rodriguez. "She's a manager. She manages people's problems. When you have a problem and you want it resolved, you bring the pieces together, you go to Gina."
Rodriguez admitted that managing such eclectic clientele isn't always easy.
"These girls are all sexually charged," she said. "They all want attention, they are jealous of each other, you know? It's a reality-TV show right there. ... I'm like the mom to everyone."
While some critics say her success is built on exploitation, Rodriguez said that's not the case at all.
"I don't think I'm exploiting them," she said. "The press is exploiting them. They are the ones who brought them out first. I was there to grab them afterwards."
ABC News' Lauren Effron contributed to this report.