Ivanka Trump: No One Says ‘Working Man,’ Why Her Website Appeals to Women

— -- Ivanka Trump is a former fashion model-turned-entrepreneur, with a lifestyle brand, a website and executive roles in her father Donald Trump’s businesses.

And now that her father is campaigning in his bid for the Republican presidential nomination, Trump says she and her brothers are “running his business for him.”

In an interview with ABC News’ Amy Robach that aired Wednesday on “Good Morning America,” Trump talked about a number of topics, including the growing appeal of her website and her Women Who Work initiative, her family and her father’s bid for the presidency.

Asked about her feelings about her father’s current success in the polls, Trump replied: “It’s incredible, what my father has accomplished, and how strongly his message is resonating with so many people.”

Robach asked Trump, 34, whether she was surprised at how well her father is doing.

“I’m actually not at all surprised, because when he applies himself with this level of focus ... he typically prevails,” she said.

Donald Trump has stirred controversy on his campaign with his brash and unapologetic style of talk, his re-tweeting of some questionable tweets and his polarizing comments about several issues including immigrants, Muslims and terrorism, and gun control.

Robach asked Trump whether she ever talked with her father about how the media were reporting about him.

“We discuss a lot of things ... he’s one of my closest friends in addition to my mentor,” she said.

And when Robach asked whether she ever disagreed with her father, she replied: “Well you know, I’m a daughter, not a clone. There are times when I’ve disagreed with him.”

Trump and her family will join her father at Mar-a-Lago, his exclusive estate in Palm Beach, Florida, for Thanksgiving. She said the “chaotic” celebration would feature a traditional turkey which she said “gets bigger every year, thank God, as the family grows.”

Trump is the mother of two young children, and she’s expecting her third child with husband Jared Kushner.

Now six months’ along, Trump said she’s “enjoying the moment of relative calm.”

Even so, being pregnant hasn’t slowed her down. Beyond being in the boardroom of her father’s business, she continues to work on her website and on Women Who Work, an initiative she developed last year with the goal of fostering a community of women who celebrate and support each other.

She told Robach that she has achieved that goal and more.

Trump told Robach that her website, IvankaTrump.com, now publishes daily content that she hopes readers find educational and inspiring for the next generation of working women.

“Nobody says ‘a working man,’ but they say, ‘a working woman,’” Trump, a wife and mother of two young children, said. “And there is still a strange connotation to that. So sort of debunking that and making it truly a celebration of women. Because I find that often times a conversation focused on gender can get very polarizing.”

Trump told Robach about the less-than-positive reaction she received – primarily from men -- when she came up with the concept.

“I went to all of the top advertising agencies in New York, and I was asking them, and creative agencies, and I was telling them sort of about this concept ... And they hated the concept of the tagline, Women Who Work,” she said. “They said it wouldn't sell, that it wasn't aspirational, that it wasn't sexy. And I'm sitting there saying, ‘wow.’ Like, it was so disturbing to me that it made me really, really excited.”