"Hills" history: Montag's fiancé and Svengali, Conrad's nemesis; wants to be a billionaire before 30, he told Radar magazine. He manages Montag -- who's aspiring to a music career -- and was recently spotted shooting her video on the beach. Insists he's just a misunderstood nice guy.
Tabloid fodder: Ongoing feud with Conrad; accused of spreading sex-tape rumors; authenticity of engagement/engagement ring with Montag. He's the reason Montag and Conrad became frenemies: Conrad loathed him, and Montag chose him over her.
Popularity factors: Min refers to Pratt as "the most hated man on television, the man everyone loves to hate." She says "he's integral to the show. Without Spencer, you don't have thattension," adding that "he seemsinsanely devoted to Heidi." On meeting Pratt: "He was lovely and charming in person," Min says.