Nickelodeon Cartoon Draws Unusual Fans

"I guess anyone else watching wants to be fun and silly and be in touch with their inner preschooler — and check out some cool bands, too," said Schultz.

Johnson declined to comment on the stoner attraction of the show.

The popularity of "Yo Gabba Gabba!" is undeniable — it was nominated last month for a Daytime Emmy, was named one of the top 10 new television series of 2007 by TIME magazine, and will begin shooting its second season later this month. But whether the show will become the next hipster hit has yet to be seen.

"The show is still young, and I think that, because Nickelodeon doesn't air them later on at night when other shows like 'Family Guy' are on, it hasn't really taken off with stoners," said Egan, whose frequent blog posts on the show have garnered hundreds of comments.

Since its 2007 premiere, the show, produced by animating company W!ldbrain, has been seen by more than 21 million viewers and streamed more than 25 million times online, according to Nickelodeon's estimates.

YouTube clips have been viewed more than 2 million times, and the show is in the process of developing merchandise bearing the characters' likeness for both younger and older audience members. This audience presumably isn't toddlers or their parents, but those 20-somethings who live on the Internet.

But, according to Kicklighter, while he and his friends like the show, it's not quite time to equate "Yo Gabba Gabba!" to that of "Family Guy's" cult classic status.

"['Yo Gabba Gabba!'] has more of a niche audience," said Kicklighter. "But for those of us with a twisted sense of humor who are in touch with our inner child, it's a very attractive show."

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