By day, they sing, act and red carpet-hop. By night, they … work on their Web sites?
Well, maybe not by night -- it's hard to picture a boldface name tapping away on a MacBook after dark instead of swigging champagne at an open bar. But a growing class of celebrities is carving out new personas on the Internet.
For them, it's a place to explore who they might have been had fame not come a'knockin': A lifestyle guru instead of an Oscar winner, a fashion mogul instead of a rapper/producer, a burgeoning thinker instead of a tabloid fixture.
Below, check out some of the stars cultivating Web alter-egos.